Douglas Goodman;Mirelle Cohen's Consumer Culture: A Reference Handbook PDF

By Douglas Goodman;Mirelle Cohen

ISBN-10: 1576079759

ISBN-13: 9781576079751

The word ''shop until eventually you drop'' has turn into as American as apple pie and the rage doesn't seem to be slowing. buyer tradition starts with the historical past of the shopper tradition, which finds that our fascination with eating exhibits not just the hidden value of daily goods, akin to sugar and classy garments, but additionally unearths the individuality of our means of life.

buyer tradition additionally offers the perspectives of economists and sociologists who see intake as an expression of freedom. The publication covers the social influence of intake, analyzing such doubtful milestones as actual assaults upon McDonald's and Starbucks, and top dealers which are serious of intake. there's insurance of vital study, reminiscent of no matter if shoppers are making rational or impulsive offerings and the impact of ads on children.

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We buy the commodities, but the good life does not follow. Donella Meadows explains why, despite our continued dissatisfaction, we continue to consume. People don’t need enormous cars, they need respect. They don’t need closets full of clothes; they need to feel attractive and they need excitement and variety and beauty. People don’t need electronic equipment; they need something worthwhile to do with their lives. People need identity, community, challenge, acknowledgment, love, and joy. To try to fill these needs with material things is to set up an unquenchable appetite for false solutions to real and never-satisfied problems.

These malls often included department stores as anchors, but the department store was demoted to only one attraction among others. Soon, shopping malls were not just being incorporated into already-existing suburbs to provide shopping for a nearby population. Instead, they began to shape the development of the new suburbs. New highways, services, and housing were built around the mall. The suburbs followed the shopping mall, as consumption increasingly became one of the main driving forces for social change.

Controlling us to be, in a sense, out of control is a contradiction, but it is one that is easy to avoid examining too closely. Despite the contradiction, it is easy to think of this control as freedom and this manipulation as power. What the vast amount of advertising really sells is consumer culture itself. Even if advertising fails to sell a particular product, the advertisements still sell the meanings and values of a consumer culture. As Christopher Lasch writes, “The importance of 40 The Contradictions of Consumer Culture advertising is not that it invariably succeeds in its immediate purpose, much less that it lobotomizes the consumer into a state of passive acquiescence, but simply that it surrounds people with images of the good life in which happiness depends on consumption.

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Consumer Culture: A Reference Handbook by Douglas Goodman;Mirelle Cohen


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